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Blue ocean shift : beyond competing : proven steps to inspire confidence and …
Following up on 2015's Blue Ocean Strategy, Drs. W. Chan Kim and Renée Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth. They guide you step-by-step through taking your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-cre…
- Edisi
- First edition
- ISBN/ISSN
- 9781509832163
- Deskripsi Fisik
- xi, 322 pages : illustrations, charts ; 24 cm
- Judul Seri
- -
- No. Panggil
- 658.8 KIM b
Karya Umum 
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Kesenian, Hiburan, dan Olahraga 
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